wE HELP good music STAND OUT
MUSIC MARKETING strategies for artist teams
Standout Agency is a music marketing agency operated by the team at Theoria Records. Sharing what we know to help good music stand out.
ABOUT US
WE DON’T JUST DO MUSIC, WE LIVE MUSIC
label owned & operated
We aren’t just reselling hot tips that we picked up from a guru on YouTube; we are teaching you strategies that we’ve learned through years of trying and failing until we figured out how to succeed. We are artists at heart, and our understanding of what artists (and their teams) go through is at the core of our approach.
AFFORDABLE, REAL RESULTS
Our team has over 30 years of combined experience. We have toured across the world, and have played some of the biggest festivals in the world… but more importantly, we’ve also played house shows to 3 people. We understand that artists don’t have a lot of money, so we’ve designed our services to deliver real, impactful results at an affordable rate.
not about the fluff
Our main focus is growing a strong foundation to a long-term fanbase. We skip the vanity metrics, and focus on building a real, engaged fan base that streams your songs, buys tickets to your shows, pre-orders your merch, and supports your musical endeavors for years to come.
services
FOCUSED GROWTH WHERE IT COUNTS
Pricing: $300/mo (agency fee) + Selected Ad Spend (below)
Targeted ad campaigns and platform strategy designed to boost streams, saves, playlist adds, followers, and increase monthly listeners.
It’s more than just Spotify! Though most artists prefer Spotify growth as the goal, we can focus on any streaming platform. And, because we run these campaigns on the Meta Ads Platform, you’ll also see increased followers, likes, and engagement on FB & IG.
Playlisting Campaign Included! Our agency fee includes a free Basic Playlisting campaign.
It’s more than just ads! Though the main focus is ads, we will also give you notes on profile optimization across streaming & social platforms as needed to help increase the impact of the marketing campaign.
Easy Onboarding - Don’t worry about setting up your pixel, ads account, or anything technical. We got it!
Asset Creation - We create the ads for you! AND you can use what we create as organic content to post on your socials.
Transparent Reports - We send full video walkthroughs of your campaign every two weeks, so you know exactly how your investment is leading to results.
Pricing: $200/mo (agency fee) + Selected Ad Spend (below)
Optimization, content strategy, and promotion to turn viewers into channel subscribers and dedicated fans.
It’s more than just ads! Though the main focus is ads, we also give coaching on channel optimizations, and guidance on best practices for video creation so new fans have more content to dive into after ads do their job!
It’s more than just views! Some people just want views. We can do that (for super cheap, btw). Others want real engagement: likes, comments, subscribers. We can do that, too!
No Onboarding Needed - We run all of the ads from our Google Ads dashboard; you don’t need to do anything!
Asset Creation - We create the ads for you!
Transparent Reports - We send full video walkthroughs of your campaign every two weeks, so you know exactly how your investment is leading to results.
Pricing: $250/500 (agency fee) + Selected Ad Spend (below)
Localized ad campaigns and grassroots strategies to drive ticket sales and make sure your shows aren't just empty rooms.
It’s more than just ads! We give guidance to make sure your tour dates are properly visible everywhere a fan might look. We also tell you the best kinds of content to make specifically for tour ads, and how to maximize their impact on actual show day.
It’s more than just tour! Though the main goal is increase ticket sales, we also collect emails (depending on campaign type), which can lead to long-term sales and engagement with new fans!
Ads everywhere! We run tour ads across Meta and Google ads platforms to make sure we’re hitting all of your fans.
Easy Onboarding - Don’t worry about setting anything up! We have it taken care of.
Transparent Reports - We send full video walkthroughs of your campaign every two weeks, so you know exactly how your investment is leading to results.
Agency Fee: If you supply the ad creatives, we discount the agency rate by 50%.
THE STANDOUT PROMISE
CLEAR PRICING, real results
This is our promise to you:
We will never sell you on services that you don’t need.
If there is no forward movement after a campaign, we’ll refund 100% of your money.
Our pricing is designed with artists and growing teams in mind.
FAQ
answers to your questions
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All campaigns are purchased here on our website, which processes payments through Squarespace Payments.
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You do, but your ad spend is included in what we charge for the service.
The base agency fee for each service is listed on the service page. The “options” or “variants” you select will add ad spend to the agency fee.
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We run all ads through our agency ad accounts on Meta and Google. You will not have access to edit or change anything on the campaigns. We will show you how things are set up in our video reports.
Since we run the ads on our accounts, Meta & Google charge us for the ad spend, which is why we include ad spend on our invoices.
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Not for you! PayPal and Stripe charge us processing fees, but we take those out of our agency fee to make sure your ad spend remains intact.
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Spotify Growth is a minimum of three months.
YouTube Growth depends on your overall objective. If you’re just wanting a boost on views, it can be a one-time process. If you’re wanting consistent month-to-month growth, it’s also three months.
Tour Marketing depends on the length and complexity of the tour.
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No song is ever old to a new listener.
It’s never too late to market your music.
If you have a new release upcoming, we actually prefer to get started a month or two ahead of time on whatever is already out so that we can build things up for the new release.
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At this time, the three services listed on this website are all we offer. If you need help with something that isn’t listed on this site, feel free to send us an email or contact us and we’ll do what we can to help.
LOOKING FOR PR? We don’t do press campaigns, but we highly recommend our good friends at Carry The 4.