GROWTH MARKETING
more listeners, streams, saves, follows, fans
OUR PROCESS FOR SUSTAINABLE GROWTH
Our GROWTH MARKETING campaigns are designed to grow your audience and streaming numbers. Here’s the entire process:
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With one simple form we get marketing access to your FB/IG pages.
Don’t have an ad account set up? Worried about your billing method? Don’t have your pixel installed?
Don’t worry! You don’t need any of that.
We run all ads through our own agency ads account and bill you for the ad spend. The reason we do this is because our ads account is “warmed up” - it has years and years of data that can be reliably used within Meta’s system to deliver better results quicker.
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Once we have access to your pages, we will organize your existing audience (called a “Warm Audience”). This includes people who like/follow your pages, or people who have interacted with them over the past 180 days.
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If you have assets ready to be used for ads, we’ll review everything to make sure it will work for our campaigns.
We’ll also use the assets you provide to create anywhere from 8-15 different ad assets. These can all be from one song, or sometimes from multiple songs depending on the scope of the campaign.
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Using a combination of our own research and experience along with suggestions from you, we will test the ad creatives against multiple audiences of new potential fans (called a “Cold Audience”). Depending on budget, this process can take anywhere from 7-14 days.
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Once we have narrowed in on the winning combination of the right audience and the right ad asset, we will optimize the campaign for the desired outcome (whatever your objective is). This depends on the makeup of the campaign and your overall ad spend, but after optimization is when the real results start coming in.
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We continue to monitor campaigns daily, and check for any issues or changes that might impact ad delivery or require an edit to the campaign’s setup.
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We send video updates with a full walkthrough of the campaigns and data every other week so that you can not only get the numbers, but also completely understand what they mean, and where your money is going.
We are also available at any time (during working hours) to answer any questions that might pop up in regard to the campaign!
Where other marketing agencies would charge for each of these steps as their own services,
they're all included in every marketing campaign we run.
examples of our work
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1 Million+ Album Streams
For the launch of hard rock phenom Zahna’s full-length album “Stronger Than Death”, we launched new growth campaigns for multiple singles, which led to strong algorithmic growth, and multiple editorial playlist placements.
Within a year, Zahna’s album had surpassed ONE MILLION total streams on Spotify. She also signed a record deal with KORN’s Brian “Head” Welch’s label XOVR Records.
Over six months Zahna spent $3,600 working with us. Within a year, she made $4,000 back… just from Spotify.
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400% Growth in 12 Months
Our campaign with Circus Trees is the perfect example of how fanbase growth marketing should be done: with a steady, consistent build.
Over the first 12 months working together, we were able to build Circus Trees’ numbers by an average of 400% across the board.
By way of our marketing campaign, we were also able to positively impact Spotify’s algorithm so that Circus Tree’s growth remained consistent even in months without ad spend.
The growth has led to more tour and show opportunities, and a strong fanbase.
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10 > 28k Monthly in 28 Days
Using the great visuals and songs that What Lies Below already had on deck, we built out a growth campaign for several singles leading into a waterfall campaign for their EP.
Combining multiple objectives under one campaign with a robust ad budget, we were able to exponentially expand the band’s fanbase and streaming numbers across platforms.
The band’s growth led to a artist-friendly label deal, continued growth, and upcoming national support tour slots.
FAQs
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Our pricing is based on a per-objective model. We define objectives as different platforms for growth. For example, Spotify Growth, Apple Music Growth, YouTube Growth. The pricing outlined below is for a single objective.
Here is the breakdown:
Ad Spend: $150/mo. This is a minimum. We highly recommend at least $300.
Setup Fee: $150 one time. This is only charged at the start of a new campaign.
Agency Fee: $150/mo
Do you offer multi-objective campaigns? Absolutely. We can customize pricing depending on your needs, but please keep in mind that the minimum ad spend listed above is per objective.
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We create and run ads on Facebook and Instagram, sending listeners to your destination of choice.
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All campaigns are three months.
There are dozens of variables that come into play in digital marketing. The only way to run a successful campaign is to take enough time to test each variable and find the best option therein. Through the hundreds of campaigns we’ve run, we’ve found that three months is enough time to properly test, and fine-tune campaigns.
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Nope! Our onboarding process is very easy. We’ll send you a link, you’ll click on a few things to give us access, click to submit, and done!
We will only have permission to create ads using your pages / accounts. We won’t be able to check your inbox, or directly make public posts on your accounts.
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We run all ads through our agency ad account. The main reason we do this is to increase the speed of the onboarding time, so we can easily get campaigns up and running.
While you won’t have direct access into the campaigns, we will send overview videos of how everything is set up and running.
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The ad spend is charged to our agency (since ads are run on our account), and the base cost is included in our fee. All invoices will include ad spend.
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Yes, of course. We will collect emails, in addition to general data information. We are more than happy to share any data you request with you.
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Yes, of course!
We usually recommend starting the marketing process with an “old” or current release so that we can use that data to really hone in on the proper audience.
It’s never too late or too soon to start marketing!
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As long as your song is good and the visuals are good, we can guarantee growth. We cannot guarantee specific results, however, because at the end of the day the exact results are reliant upon how listeners receive your music.
In general, we see an average cost of ~ $0.20/conversion (sending someone to a destination). Using a $10/day ad spend, that’s roughly 50 conversions a day, or 1,500 conversions a month.
Since we are sending engaged, highly targeted traffic to your music, you will see multiple engagements (listens, saves, follows, playlist adds) per conversion, which further enhances the value of each conversion.
A NOTE ON ROI (RETURN ON INVESTMENT): Music Marketing is what’s called a “top of funnel” marketing strategy. The goal is to get people engaged in what you do, so that you can continue to develop a relationship with them.
Music streaming platforms pay $0.05 per stream (as a rough average). Using the number above, that’s a net loss of $0.15 per conversion. BUT, if you get multiple streams from one listener, or that listener goes to a show or buys merch online for $20, you’re then making a huge ROI.
ROI is a long-term game. Marketing is the starting line.
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We create a shared “Project” with all clients that allows for open communication at all times during work hours. We will check in with official updates weekly, and will send video updates at least once a month, if not every other week.
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Of course! Send an email to info@standoutagency.co and we'll get back to you as soon as we can!
A small note: If you want to hop on a call to discuss specifics of campaigns, we do require a non-refundable $75 deposit. If you lock into a campaign after the call, that $75 will be applied toward our first month fee.
Get STARTED
Click the button below to submit your information.
Someone on our team will be in touch within 48 hours to finalize details.