What’s your plan?

You can spend $5,000 making a new music video, and $5,000 marketing it, but do you have a plan beyond that?

Do you have a timeline?

Everything starts with the strategy and the goal.

The first part of what we do within a Development Marketing campaign is help you plan out your strategy for the year, the next 6 months, and the next 6 weeks.

As part of that, we also offer a lot of general music industry guidance and education.

WHAT WE DO / HELP WITH:
✅ Planning short, medium, & long-term goals
✅ Release plan creation / optimization
✅ Social media best practices
✅ Branding review / optimization
✅ Fan development (see "MARKETING" section)
✅ General music industry education
✅ Consultation calls*

WHAT WE DON'T DO:
🚫 Take 15% of your gross revenue
🚫 Pitch to labels
🚫 Pitch to managers
🚫 Pitch to tours
🚫 Pay for anything on your behalf

...but we'll teach you about how and when to do those things.

*We always try to have at least monthly calls with our Development Marketing clients. We can’t guarantee that frequency, but we are always available to answer questions via email!

Standout Agency first started solely as a music marketing agency.

The more we worked with artists, the more we figured out that we had to do more.

We are artists ourslves, and if we saw that a band was ready to invest $900 into marketing, but didn't have a good release plan... well, we couldn't just NOT help fix it.

We're here for artists, so we won't allow your hard-earned money to get wasted.

That's what led to the creation of Development Marketing campaigns.

The best part for you?

It's 100% FREE (minus your ad spend) & 100% DONE FOR YOU.

TYPES OF CAMPAIGNS WE CAN RUN:

• FANBASE (SOCIAL) MARKETING
  Growing your social media pages via paid and organic marketing. We place a heavy focus on Instagram.

• MUSIC (SPOTIFY, APPLE, ETC) MARKETING
  Growing your fanbase and numbers on Spotify, Apple Music, and more. Mostly a focus on paid marketing.

• VIDEO (YOUTUBE) MARKETING
  Best practices for YouTube channel growth via paid and organic marketing techniques.

• EVENT (TOUR/SHOW) MARKETING
  How to promote your upcoming shows, generate more awareness and hype, and sell more tickets.

• PRODUCT (MERCH) MARKETING
  How to sell more merch (when you're ready).

• EMAIL MARKETING
  Arguably the most important aspect of growing and developing a fanbase, we'll show you how to set it up and keep it growing.

This includes Growth Marketing style campaigns + adds in the option for any other kind of campaign. There are no additional agency fees! All you pay for is the ad spend.

To ensure the success of the releases we work with, all Development Marketing clients with new releases are required to release through the new distribution arm of our company: FPMG Distribution.

FPMG uses the exact same distribution channel we use for our own label that consistently lands editorial playlists, and has helped grow multiple artists from 10k to 100k+ monthly listeners.

In fact, we created FPMG specifically to offer label-level power to our marketing clients.

WHAT'S INCLUDED / WHAT WE DO:
✅ Hands-off release set up (we do it for you!)
✅ Access to Spotify's Discovery Mode
✅ Priority Pitching to Editorial Playlists*
✅ Playlist pitch in Spotify for Artists done for you
✅ Artist dashboard for analytics
✅ Easy writer splits & payouts
✅ Monthly payouts
✅ Music delivered to over 200 streaming services worldwide.

WHAT WE DON'T DO:
🚫 Pay for anything on your behalf
🚫 Advance you any budgets
🚫 Own your masters forever

—
How is this different from Distrokid (or similar option)?

To put it simply, it's different because we care.

Companies like Distrokid or Tunecore have no approval process for the music coming in. If an artist pays, they can set up their music and release it.

Other than offering new ways to take some of your money through "features" or "add-ons" they are hands off. Your success is up to you.

And, because there is no barrier to entry, what little support staff they do have is often overwhelmed (and therefore slow to respond).

With us, you first have to be approved for a Development Marketing campaign. That's the barrier to entry.

All of the "add-ons" and extra features that cost you more on other platforms are INCLUDED FOR FREE with us (if you even need them - usually you don't).

We set up your release ourselves, automatically minimizing the chances for mistakes or issues.

If there is somehow still an issue, you don’t have to search through pages of FAQs, or chat with an AI bot. We’re just an email away! (And if it's a problem beyond us, we have a direct contact - her name is Kelsey - who can help). She's never taken more than a day to respond.

We call this “label-style” because we are more than just a middleman; we are invested in your success.

*Placement on Editorial playlists is not guaranteed.