LABEL & AGENCY SeRVICES
FANS FOR YOUR ARTISTS. ROI FOR YOU.
We get it. You started a label or your own agency because you love music, and you love helping artists.
You want to help GOOD music get heard.
That’s why we do what we do, too.
Our Label & Agency Services are designed specifically to help you skip the steps of wasting money by trying to figure things out.
We’re here to build fanbases for your artists, and ROI for you.
Every service below can be offered independently, but we LOVE being able to help Labels and Agencies with EVERYTHING.
MARKETING
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STREAMING GROWTH
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Unlike most music marketing agencies that focus on vanity metrics (listeners & streams), our campaigns focus on long-term sustainable growth by increasing followers, song saves, and playlist adds.Monthly listeners and streams are a byproduct of strong algorithmic growth, not the cause of it.
By focusing on these three objectives with high algorithmic impact, we can ensure that the algorithm will continue to grow your presence even after the ads are turned off.
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MUSIC VIDEO GROWTH
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Our ad strategy for music videos will bring growth across the board - from views, comments, likes, and even subscribers.Campaigns for music videos on YouTube are separated from Streaming Growth because these campaigns are managed natively within the Google Ads platform.
Campaigns are set up with a combination of keyword/SEO-based targeting, and hyper-specific artist and/or genre-based targeting to ensure the most bang for your buck.
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SOCIAL GROWTH
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Social Growth Campaigns are specifically tailored toward growing the reach and impact of your brand on social networks.We create audience segments based on three levels of fan engagement (heavily engaged - previously engaged - potential fans) and serve ads using a specific strategy designed to maximize reach and engagement.
Campaigns are built using the organic content that you already have in place. We also offer basic coaching and suggestions on what and when to post.
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TOUR / SHOW GROWTH
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Whether you have a one-off show and want to sell tickets to prove you can pull a crowd, or if you’re heading out on a month long tour, we can help!Tour Campaigns are multi-faceted campaigns designed to (a) generate awareness around a tour or show and introduce your music to new potential fans; (b) make sure current fans are also aware, and (c) push both audiences to purchase or reserve tickets.
A properly planned and executed tour / show campaign can build your fanbase AND make you money.
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EMAIL MARKETING
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Do you have an email list? Do you use it properly? Email Marketing is THE BEST way to ensure the long-term success of your business.Whether you have a label or an agency, we can help you build your email list, segment it by artist, genre, and even by purchases.
We help you create automations to welcome new supporters, win back lapsed supporters, and keep fans notified about must-see news.
We also help you build out sales campaigns that can lead to an ROI that is way and away above what you'll see via other marketing channels.
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ECOMMERCE
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Whether you run a label or an agency, either you or your artists have a store with merch to sell. More often than not, most developing artists have no idea how to properly sell their merch online.That's where we come in.
If you already have a store setup, we will help you implement specific sales funnels that can lead to massively successful sales.
Don't have a store? We can combine this Ecommerce Marketing service with our web service (below) to deliver an all-in-one solution.
PRESS & INFLUENCER CAMPAIGNS
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BASIC PRESS CAMPAIGN
Every song has a story… how are you going to explain yours, and make sure it’s easy to reach and digest? That’s where press campaigns come into play.
Our basic campaign starts with an overview (or overhaul) of YOUR story. We’ll craft or revise your biography, and then create a PRESS RELEASE designed to make the story of your new release compelling.
From there we PITCH the press release to a network of over 300 rock & metal press outlets.
To sweeten the pot, we also include FREE PLAYLISTING (non-editorial) with every press campaign.
We cannot guarantee placements
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ADVANCED PRESS CAMPAIGN
Our Advanced Press campaigns take everything in the Basic Campaign and expand upon it to truly maximize the impact of your release’s story.
The first step is that we will help you plan out and schedule your release, and the PR around it. There are strategies for how to maximize the impact of press write ups, and we will help you to understand and implement them.
The Advanced Campaign also includes outreach to news outlets for VIDEO PREMIERES, in addition to pitching your song/video to TikTok, IG, and YouTube influencers.
We cannot guarantee placements.
WEBSITES & SMARTLINKS
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LABEL & AGENCY WEBSITES
Websites are the most important aspect to growing your brand and business online. A website allows you to own your own data, and feed information and content to your fanbase without worrying about an algorithm or boosting posts.
Unlike most web design agencies, we charge a small monthly fee vs a huge upfront investment… we also handle all of the hosting, set up, updates, and troubleshooting for you.
We also include FREE access to the leading smartlink platform in the industry for all website clients.
The base price is $150/mo.
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MUSIC SMART LINKS
We have partnered with Feature.fm to offer access to their full suite of marketing landing pages, smartlinks, pre-save pages, follow pages, shorturls, contest pages, and more to our clients.
For our Label and Agency clients, we offer an all-in-one solution that comes with complete access to Feature.fm's full suite of features for each of your artists.
For just $20/mo (vs the $100/mo for typical label accounts) you can get smart links for all of your artists.
Get more information below.
AN ALL-IN-ONE SOLUTION
Interested in everything above? Or a mix-and-match approach?
We’d love to be the all-in-one solution for your label or agency.
You focus on finding the talent and bringing them on board…
And we help you with everything else.
Think of us as a Label Manager or Director that helps with everything…
From planning out your release schedule…
To marketing, playlisting, PR outreach, and more.
We adapt to your needs!